Designed to Last: 6 Small Businesses Prioritising Slow, Soulful Style

With that in mind, I'm delighted to introduce you to 6 Small Businesses centred on doing things differently.

SuperDinky

A UK brand specialising in organic premature baby clothing and NICU support products, founded by preemie parent (and Be Your Own Boss pal of mine) Lorna after her son was born at 31 weeks. Every piece is designed with the specific needs of neonatal care in mind - including their special NICU vest design so clothes can be put on and taken off without disturbing fragile babies or their monitoring leads. SuperDinky also runs a Parcel of Hope, delivering comfort and support to NICU families, and is on a mission to ensure every family leaving the neonatal unit feels supported, held, and seen. 

Uashmama

Uashmama designs and makes lifestyle products from their signature washable paper material. The paper wears and looks like leather and is both environmentally friendly and sustainable. Check out their beautiful wine bag and cooler gift set here.

A La KArt Creations

Plantable Business Wedding stationery and gifts made from our unique wildflower seed paper. We cater for eco conscious couples, soap makers, candle makers, florists, bridal boutiques, bigger companies and gift shops. Take a look at their brilliant seed paper business cards.

Hélène Elisabeth

A London jewellery brand specialising in lightweight statement earrings and high-end costume jewellery with a distinctively Parisian sensibility. Every piece is designed or curated to bring effortless chic to your wardrobe — featherlight yet made to be noticed. From the school run to a wedding, made and curated in London. 

Skudaboo

A small independent art print shop curating colourful, eclectic wall art designed to help you create a home that feels just like you. Founded Katie, after years working in corporate retail, Skudaboo was created to do things differently, supporting independent artists, focusing on thoughtful pieces designed to be loved for years, not months.

Amaura London

A luxury home fragrance brand specialising in candles, reed diffusers, room mists, and gifting. Crafted in England from carefully considered ingredients, every product is designed with sustainability in mind, from our refillable candles to our long-lasting alcohol-free reed diffusers, all created to look beautiful in the home while supporting everyday well-being.